Creating interactive comparisons for sustainable housing options

Client

Cambridge Council

Sector

Sustainability / Property Development / Built Environment

Overview

This project supported the communication of multiple sustainable housing options being considered for Cambridge. The work needed to help the client assess and compare different approaches, while also presenting the information in a way that could be understood by wider non-technical audiences, including the public.

The Challenge

The challenge was to make a complex set of sustainability options easier to compare, particularly where each option carried different performance metrics, trade-offs and cost implications. The information needed to feel clear and navigable rather than static or overwhelming, while also working in a format that could be reviewed offline.

The Approach

I developed an interactive presentation that allowed users to move through the different options in a more seamless and comparative way. Although the final output was not a live digital dashboard, it was designed using the same principles of user experience and interface design to recreate that sense of guided interaction within an offline format.

This approach made it possible to compare data, advantages, disadvantages and cost implications more fluidly, helping the client review the options in a more intuitive way while maintaining the accessibility and portability of a shareable document.

The Outcome

The result was a more usable and engaging communication tool for evaluating sustainable housing strategies. By combining structured data comparison with an interface-led approach, the project made complex information easier to review, discuss and understand across both internal and public-facing contexts.