Your most valuable paid media expertise is probably already there. It is buried inside campaign audits, strategy calls, reports, Loom videos, client conversations, and years of solving the same problems.
I help identify one problem your prospects already want solved, turn your expertise into a clear low-ticket playbook, and connect that product to your higher-value services.
A $29-$99 playbook gives prospects a practical first way to pay for your expertise. It can attract buyers, demonstrate how you think, and help identify the people most likely to need deeper support.
Instead of giving away the same advice repeatedly, you build a product that continues working beyond the original conversation.
Your most valuable paid media expertise is probably already there. It is buried inside campaign audits, strategy calls, reports, Loom videos, client conversations, and years of solving the same problems.
I help identify one problem your prospects already want solved, turn your expertise into a clear low-ticket playbook, and connect that product to your higher-value services.
A $29-$99 playbook gives prospects a practical first way to pay for your expertise. It can attract buyers, demonstrate how you think, and help identify the people most likely to need deeper support.
Instead of giving away the same advice repeatedly, you build a product that continues working beyond the original conversation.
10+ Years
Experience
UK, Australia
and international markets
20–30
Projects/year
I have spent more than a decade turning complex specialist knowledge into clear products and communication people can understand and use.
My experience combines product strategy, editorial structure, information design, and working with dense technical subject matter.
That means I can help shape the thinking before the design begins - deciding which problem the playbook should solve, what belongs inside it, what should be removed, and how the product should lead towards the next service.
Public-facing examples include work for C40 Cities, the City of London, the Greater London Authority, Brent Cross South, Zero Waste Scotland and the Scottish Government.
10+ Years
Experience
UK, Australia
and international markets
20–30
Projects/year
I have spent more than a decade helping organisations turn complex ideas into clear, useful, and engaging communication.
My experience combines product strategy, editorial structure, information design, and working with dense technical subject matter.
That means I can help shape the thinking before the design begins - deciding which problem the playbook should solve, what belongs inside it, what should be removed, and how the product should lead towards the next service.
Public-facing examples include work for C40 Cities, the City of London, the Greater London Authority, Brent Cross South, Zero Waste Scotland and the Scottish Government.
WHAT THIS HELPS SOLVE
When your best paid media expertise is still trapped inside client delivery
You do not need more expertise.
You need a clear product that lets the right prospects buy into it.
You repeatedly explain the same campaign principles, problems, and recommendations to different clients
Your strongest thinking is buried inside audits, calls, reports, dashboards, and delivery work
Prospects can see that you manage campaigns, but cannot easily see the expertise behind your results
You have no lower-cost product that gives someone a practical first way to buy from you
You have considered creating a playbook but do not know which problem, audience, or part of your expertise to focus on
Your notes and ideas keep becoming too broad, technical, or difficult to structure
Winning more clients currently means taking on more campaign delivery
You want the playbook to generate revenue and lead towards consulting or higher-value services, but that pathway has not been built
WHAT THIS HELPS SOLVE
When your best paid media expertise is still trapped inside client delivery
You do not need more expertise.
You need a clear product that lets the right prospects buy into it.
You repeatedly explain the same campaign principles, problems, and recommendations to different clients
Your strongest thinking is buried inside audits, calls, reports, dashboards, and delivery work
Prospects can see that you manage campaigns, but cannot easily see the expertise behind your results
You have no lower-cost product that gives someone a practical first way to buy from you
You have considered creating a playbook but do not know which problem, audience, or part of your expertise to focus on
Your notes and ideas keep becoming too broad, technical, or difficult to structure
Winning more clients currently means taking on more campaign delivery
You want the playbook to generate revenue and lead towards consulting or higher-value services, but that pathway has not been built
The result is not simply another PDF.
It is a paid entry point into your expertise and your wider business.
Clarity creates movement
Build the playbook around the buyer problem and the service it needs to support
Strong playbooks do not begin with a format, template, or visual style.
They begin with the problem the buyer already wants solved.
What specific paid media problem should the playbook solve?
Who already wants that problem solved?
Which part of your expertise will give them the clearest, most useful answer?
What should the playbook help them do, and which higher-value service should it lead towards?
Choose the product
Extract and structure the expertise
Build the commercial pathway
Identify the audience, the specific problem, the promise, and the part of your expertise that should become the playbook.
Bring together your strongest methods, repeated advice, examples, and judgement. Decide what belongs, what comes first, and what the buyer needs to understand.
Turn the thinking into a clear, polished playbook and connect it to the consulting or higher-value service it should lead towards.
Case Studies
Testimonials
I used to develop really innovative digital infrastructure strategies that my direct clients loved. Then they went to their managers for funding and their eyes glazed over the minute we started presenting.
I met Jamie and our trajectory changed. He took the time to listen and understand the complex issue that we were trying to convey, and wrap it up in a beautifully simple graphic or slide deck.
The work has to be experienced to be truly appreciated but if you have a complex story to tell, speak to Jamie and watch the magic happen.
Luke McGlone
Head of Digital Infrastructure,
Buro Happold
Jamie's approach to visual communication has been so valuable for my projects. He really tries to understand the outcome and the audience we need to communicate to.
Ben Richardson
Director,
Buro Happold
I’ve worked with Jamie over a number of years across both my own brand and a range of client projects, and he’s been such a valuable creative support throughout. From brand identity and strategy through to logos, marketing assets and event materials, he has a real ability to understand the heart of a brand and translate it into something clear, thoughtful and visually strong. What I’ve always appreciated most is that his work isn’t just creative for the sake of it, it’s strategic, well considered, and built to last.
Lily Ravas
Fashion PR & Brand Manager,
Lili Vision
Speak to Jamie
Explore your low-ticket playbook idea
In a free 15-minute call, we can explore:
Which part of your paid media expertise could become a focused playbook
The specific problem and audience it should be built around
Whether it could work as a $29-$99 product
What the playbook should include and what should be left out
How it could attract buyers and lead towards your higher-value services
The most sensible next step for developing it
Complexity
Creates Movement
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