This ongoing project is a series of deep dives supporting cities in developing net zero construction. Each deep dive offers a city case study to implement policies which focus on the environmental and health & wellbeing benefits to its citizens. The key challenge of this project was having a wide spectrum to present to each city’s target audience, from government officials and city leaders, citizens and non-technical viewers. This led to creating a visual identity for each deliverable of the city, consisting of a themed illustration, a summary infographic highlighting the key policies and a more detailed report.

To help gain support from the public, the concept for this visual identity was to reflect the prosperity potential as the outcome of achieving the city goals. Using a style which reflects an indicative approach to the architectural and construction process, the illustration offered a distinct reveal of the city’s landmarks and culture while also indicating successes to sustainability. These distinctive elements, along with a set of assets for the entire series, were used in all outcomes, offering a consistent and unique interpretation to what clean construction looks like. The project also offers a set of marketing assets, including animations, for social media to help build traction for CoP26.